Backpacks are the most popular bags on the internet. If the internet were high school backpacks would be prom king. How do I know this? Internet trend analysis!
I wanted to answer the question “Which style of bag is the most popular?” Being that I don’t have access to sales data I decided to use mentions in social media. So I wrote up a python script to listen to Twitter for mentions of backpacks, messenger bags, briefcases, and duffels.
By a landslide backpacks have the most mentions:
That then lead to the question “are backpacks more talked about on Twitter than purses?” So I re-ran my script with the new criteria and got this:
Backpacks just edge out purses during the time of day I ran my collection so I re-ran my script a few more times. Purses are more popular than backpacks at various times of the day.
So I decided to check Google Trends for a more long term look at search patterns and here is what I found:
Backpacks are the winner but have only surpassed purses in recent years.
So which backpacks are the most popular?
JanSport Classic SuperBreak Backpack
The JanSport Classic SuperBreak backpack is listed as the #1 best seller on Amazon. It’s low price and 2400+ positive reviews make it very attractive.
Herschel Supply Co. Little America Backpack
Another wildly popular backpack is the Herschel Supply Co. Little America Backpack. Herschel claims it as a bestseller and I am sure it is because I see it everywhere.
Why are backpacks so popular? I believe it is because they are used for a lot of purposes. They are used for recreation and outdoors adventures, travel, school, work, and every day carry. I also think that it helps that some of the most tech savvy individuals (young people) use backpacks a lot.
Why do you think backpacks get so much attention on the internet? Leave it in the comments!